We got duped. That’s right, Giphy told us (and a lot of other people) that now you can put GIFs on Facebook. Once supported on Facebook, the file format, as our story explained, is back — all thanks to Giphy working with Facebook to make it so. Except that’s apparently not what happened.
What Giphy is providing on Facebook is not true animated GIFs. And here’s the clincher: Facebook said Thursday it “does not support animated GIFs.”
Want clear evidence of that fact? Take a look at the “GIF” shared by Gap on its Facebook page.

What Giphy is providing on Facebook is not true animated GIFs. And here’s the clincher: Facebook said Thursday it “does not support animated GIFs.”
Want clear evidence of that fact? Take a look at the “GIF” shared by Gap on its Facebook page.
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